They Seemed Ready to Sign. Then They Ghosted You.

Introducing the

Counsel Distinction Suite

A transformative suite of professional tools, known as “authority artifacts” – individually tailored to your practice and a specific type of case. Designed for immediate use, these artifacts enable you to stand out with the very next person who calls your firm or comes in for a consultation. They position you as uniquely qualified and the clear best option, educating potential clients on the tangible value of working with you while highlighting the real risks they face if they choose lesser representation.

Distinct to your practice and impossible for competitors to replicate, these tools establish your authority, build client confidence, and create urgency for prospects to sign the retainer agreement and get started immediately.

How It Works: Three Tools That

Transform Your Positioning

Imagine walking into your next consultation armed with:

1. The Representation Options Matrix

A professional comparison table that combines standard professional services with unique qualifications and specialized expertise. Each row presents specific advantages you offer, ranging from universal professional practices to highly specialized capabilities. For example: "24/7 emergency contact access" (standard but essential), "proprietary case documentation system with daily updates" (extra-mile service), "specialized support for military families navigating custody across deployments" (affinity-based insight), "insider knowledge of prosecution evidence preparation" (former-prosecutor advantage), and "database of 300+ similar cases with documented settlement factors" (specialization-based asset).

The matrix compares three options side-by-side: your specialized representation, general practice attorneys, and DIY/AI solutions, visually demonstrating why you're uniquely qualified at multiple levels.

For Your Clients:

This matrix eliminates confusion by showing exactly what they get with you versus other options. It demonstrates not just your professional competence, but your unique understanding of their specific situation, whether that's from your background, community connection, or specialized experience. Clients can see both the fundamental ways you'll support their case and the deeper, experience-based advantages you bring that others simply cannot match.

For Your Practice:

This powerful tool transforms both your standard services and unique qualifications into compelling competitive advantages. During consultations, it helps justify premium fees by showing both your professional thoroughness and your specialized expertise. Whether it's highlighting your extra-mile service commitments, relevant background experience, or deep specialization in their type of case, the matrix clearly demonstrates why you're worth more than standard market rates. It's particularly effective at helping you connect with clients who will value your specific combination of professional excellence and unique insights.

2. The Resolution Action Plan

A sophisticated visual roadmap that combines elements of a timeline, flowchart, and action plan. Beginning with "Day 1" actions that commence immediately upon signing, it maps out the entire journey of their case. The plan includes major milestones, critical deadlines, potential hearing dates, and alternative pathways based on various possible outcomes or opposing party responses.

For Your Clients:

This plan transforms abstract legal processes into a concrete, understandable journey. It alleviates anxiety by showing them exactly what to expect and when, while demonstrating that you have a clear strategy for their success. The immediate "Day 1" actions create urgency and show them you're ready to take charge of their case right away.

For Your Practice:

Beyond its client-facing benefits, this plan serves as a powerful closing tool that demonstrates your expertise and thorough approach. It helps manage client expectations from the start, reducing stress on your team and improving client satisfaction. The plan's professional presentation helps justify your fees and positions you as a methodical, results-driven practitioner.

3. The Case Protection Protocol

An actionable checklist of specific "DO's" and "DON'Ts" that clients must follow to protect their interests. This document combines immediate action items (like "stop posting on social media about your case") with ongoing guidelines (such as "maintain these specific records" or "report these types of incidents immediately to our office").

For Your Clients:

This protocol gives clients immediate value and a sense of control over their situation. It helps them avoid costly mistakes that could harm their case and provides clear, actionable steps they can take right away. The document serves as a constant reference, helping them feel supported and guided throughout their case.

For Your Practice:

This protocol demonstrates your expertise and proactive approach while protecting both the client and your ability to achieve the best possible outcome. It reduces the risk of client mistakes that could complicate their case, saving you time and enhancing your ability to achieve favorable results. The document also serves as a risk management tool, showing that you provided clear guidance to clients about critical dos and don'ts.

When Combined, These Tools Create an Experience
That Makes Other Attorneys Look Like Amateurs

Each of these authority artifacts is powerful on its own. But together, they create a comprehensive system that transforms how potential clients see you and your practice:

• The moment someone reaches out — You send them the Case Protection Protocol. While other attorneys are stuck making small talk or sending generic intake forms, you're already demonstrating your expertise and commitment to their outcome. They start following your guidance immediately, seeing you as their trusted advisor before they've even met you.

• During the consultation — The Representation Options Matrix makes every other attorney they're considering look basic in comparison. They stop thinking about price and start focusing on value. Your unique qualifications and specialized approach become tangible advantages they don't want to lose.

• When it's time for them to decide — The Resolution Action Plan eliminates the "I need to think about it" response by showing them exactly what they risk losing by waiting. They see a clear path forward and understand why starting immediately, with you, is their best option.

The Psychology Behind the System

This isn't just about having better materials.

It's about fundamentally changing how potential clients think about their decision:

• From "How much does this cost?" to "How much could choosing the wrong attorney cost me?"

• From "Are all attorneys basically the same?" to "Can other attorneys match this level of service?"

• From "Should I look around more?" to "I don't want to lose everything this attorney offers"

Why This System Works So Well

• It's tangible — Potential clients can see, touch, and use these tools immediately

• It's professional — Every artifact reinforces your authority and expertise

• It's unique to you — Customized to your practice, making it impossible for competitors to copy

• It's immediate — Starts working from the very first interaction

• It's comprehensive — Addresses every major objection and hesitation clients have

• It's ethical — Built to meet the strictest bar association guidelines

The Process: Effortless, and
Just 60 - 90 Minutes of Your Time

A complete done-for-you service that transforms your positioning through custom-crafted authority artifacts. We've refined this process over 13 years, working with over 850 attorneys in 17 practice areas to generate and close hundreds of thousands of leads.

Creating your Counsel Distinction Suite is effortless because we've perfected this process.

Here's how it works:

• A focused 60 - 90 minute interview where we capture what makes you unique

• Our team does all the heavy lifting, crafting your custom suite

• Within one week, you receive your complete set of authority artifacts

• Start using them immediately with the very next potential client

Why a 60 - 90 Minute Interview
Produces Breakthrough Results

Our rapid, targeted approach isn't magic. It's precision engineering.

We can extract your professional essence in just 60 - 90 minutes because:

• We've systematically analyzed over 850 attorneys across 17 practice areas

• Our interview process is scientifically designed to rapidly uncover your unique professional DNA

• We're not creating content from scratch, but strategically amplifying your existing strengths

Zero Preparation Required

• No homework or pre-work needed

• Optional pre-interview questions available if you prefer to prepare

• Complete flexibility to fit your schedule

Choose Your Level of Implementation

We offer three packages to match your needs and goals.

The Gold Package

• Complete suite of all three authority artifacts

• Digital and print-ready formats

• Immediate ROI: Close just one case that might have gone elsewhere, and this investment pays for itself many times over; all the other benefits described you get on the house

The Platinum Package

• Everything in Gold, plus:

• Certificate of Exclusivity in your metro/practice area

• Professionally designed presentation deck

• 30 days of consultative support

• Optional payment plan: pay in two monthly installments

The Diamond Package

• Everything in the Platinum Package, plus:

• Speak-a-Book Authority Publishing Service: Transform your expertise into a professionally published book

• Your book published on Amazon and Kindle

• The ultimate authority artifact that positions you as the undisputed expert in your field

• Optional payment plan: pay in three monthly installments

Fast-Action Bonus Package
(For the First 10 Attorneys Only)

When you secure your Counsel Distinction Suite before December 31st at midnight, you'll receive:

1. Private Strategy Session with Richard Jacobs

• Exclusive 30-minute consultation with Speakeasy Authority Marketing's founder

• Tap into 15 years of legal marketing expertise

• Custom strategies for your specific practice area

• Value: $1,000

2. Custom Phone Scripts for Your Team

• Help your team confidently discuss your authority artifacts

• Set the right tone to increase commitment

• Boost consultation attendance rates

• Ensure potential clients arrive prepared and ready to hire

• Value: $497

3. Retainer Agreement Email Templates

• Professionally crafted follow-up sequences

• Address objections and motivate action

• Reinforce the value of your authority artifacts

• Turn more consultations into signed retainer agreements

• Value: $497

Total Bonus Value: $1,994

Triple Performance Guarantee

Your investment is protected by our comprehensive, three-part guarantee:

1. Complete Satisfaction Assurance

• Unlimited amendments within 30 days
• We'll work until you're 100% satisfied with your suite

2. Perpetual Compliance Protection

• Full one-year compliance shield
• Free updates if bar guidelines change

3. Results-Driven Performance Promise

• If you can prove the suite hasn't helped you land a new client within 90 days
• Get 100% of your investment back
• Keep the entire suite of materials
• Just show documented proof of active usage

The Cost of Waiting

Every day you wait to implement these tools, you're paying the invisibility tax:

• Lost cases that should have been yours

• Premium fees left on the table

• Time wasted on consultations that go nowhere

• Opportunities handed to competitors
  

And remember: The first 10 attorneys who act get the complete bonus package worth $1,994.

Your Next Step Is Simple

• Click the button below

• Select the package that is right for you

• We'll be in touch to schedule your 60 - 90 minute consultation

• Let us transform your positioning within one week

• Start using your authority artifacts with the very next potential client who reaches out

Two Paths Forward

You can continue as you are:

• Watching great consultations end in ghosting

• Losing cases to inferior attorneys

• Being compared on price alone

• Struggling to justify premium fees

Or you can transform your positioning:

• Stand out from the first interaction

• Command the fees you deserve

• Convert more consultations into cases

• Build your reputation as the authority in your field

The choice is yours. But remember:

Only the first 10 attorneys who act get the complete bonus package. And in your metro area, only one attorney in your practice area can secure the Platinum or Diamond package's exclusivity guarantee.